Liquid Green Stuff
It is most comparable to modelling putties, like Squadron Green Putty, or Tamiya Modelling Putty.
|Kneadatite's "Green Stuff" Epoxy Putty|
|Squadron Green Putty|
Unfortunately, when you have such a negative experience for such a large base of your customers and it gets out, it's going to be very hard to overcome the original perception of crappy quality. Especially when it was linked to price increases, after them saying it was done to reduce their costs. At the worst you would expect prices to remain stable, not increase...
GW has been suffering from very poor marketing, very poor PR, and very poor pricing policies, and have created a perfect storm of anger and dissatisfaction this past year that it's going to take a loooooong time to overcome.
Is this a knee jerk reaction to the quality problems with Finecast that has become known on the internet as "Failcast" and "Flashcast"? I don't think so. It takes time to develop a chemical product like this, and I suspect it's been in the works long before the epic quality issues GW experienced with its first run of Finecast. Unfortunately for GW, timing is everything, and the timing of this is so coincident with the Finecast issues that people are convinced it is related. A good reputation is easy to lose. And a bad reputation lingers. So how will GW fix their declining reputation?
Great products like this, on an ongoing basis will help. But Games Workshop can not rest on its laurels, and must be very public when fixing their errors, or when dealing with massive quality issues. In many cases, even a public acknowledgement of those problems and how they are dealing with them would mollify many of their customers.